How To Find The Best Keywords For CBD Ecommerce Websites
What are the best keywords to use for an effective CBD SEO strategy? How Do you find the best CBD keywords to implement on your site and content strategy? Here are the 5 best tips on keyword research for CBD websites.
5 Tips on Keyword Research for CBD Websites
Keyword research for CBD companies is an essential part of your online business and is essentially the foundation for an effective CBD SEO strategy.
If your keyword research is done well, you’ve implemented an effective CBD SEO strategy on your e-commerce website, and you’ve also established a content strategy for what type of content you should be writing and optimizing for.
However, if your CBD SEO keyword research isn’t comprehensive enough, or was completed by someone without much keyword research experience, your CBD SEO strategy will not help you increase sales in your online CBD store.
In this article, we’ll outline the best practices for keyword research on CBD e-commerce websites. Here’s how to find the best keywords for your CBD SEO strategy.
CBD Keyword Research For SEO
There are basically two major tactics to execute your CBD keyword research:
- You can start from scratch – and use your own research – or hire an experienced CBD SEO agency.
- You can get stealth and spy on your competition.
Before you get started, we’ll break down the various factors that go into good CBD SEO keyword research. The following are 5 important things to consider when choosing your target keywords.
1. Search Intent of The CBD User
When choosing targeted keywords for CBD SEO, it’s important to always consider the intent of the searcher when using a specific search query/keyword phrase.
When it comes to CBD e-commerce SEO, you want choose search terms like “buy cbd vape oil”, “buy cbd oil online 1000mg”, and “buy CBD vape juice near me”, as opposed to broad phrases such as “what is CBD”, “does CBD get you high”, and “how much CBD oil do I take”.
Looking at the keyword suggestions above, you can clearly see that the former 3 search terms have more of the intent to buy CBD oil online now, while the later 3 terms have the intent of learning more information.
2. Search Volume For Popular CBD Search Queries
Search volume is the metric that most free and paid keyword research tools use to show the average number of monthly searches for a given keyword phrase, in a given geographic territory (city, province/state, or country).
If the search volume for a given CBD keyword search phrase is high (exact match), this means that there are many people searching for that given term or a semantically related term.
So does that mean that search term is a good one, and should be one of your target CBD SEO keywords? Well, yes, and no.
If a keyword search phrase is super popular, that likely means it’s also super competitive. Meaning, many other brands are trying to rank for that same keyword search phrase, because it’s so popular.
Higher search volume can sometimes mean higher competition for getting your content to rank/outrank for that term.
The key here is to be super careful and realistic when comparing search volume to ranking difficulty as it all has to do with your website’s domain authority.
New websites, with thin content, will usually have a low domain authority (DA). Older sites, with quality backlinks, traffic, and high-quality, relevant content, will have a higher DA and therefore rank higher than low DA sites.
3. Ranking Difficulty For Your CBD Ecommerce Website
Ranking difficulty is another metric that is used by free and paid keyword research tools to provide CBD SEO specialists to identify which terms will be harder to compete with for existing search results versus terms that would be easier.
As mentioned, this part of CBD SEO keyword research is highly dependent on your site’s domain authority in the e-commerce CBD products niche.
So what exactly is domain authority?
Domain Authority, or DA, is a score developed by Moz that hints on the “strength” and relevance of a website for a specific subject area or industry.
It’s a logarithmic scale of points, typically ranging from zero to 100, which predicts how well a website will rank on search engine result pages (SERPs).
The higher the number of points, the higher is the website’s DA. Note that DA is different than Page Authority (PA).
While DA tells us about the overall ranking potential of the entire domain or website, PA is the ranking potential of a single web page.
So how can you improve your site’s DA?
It’s impossible to objectively increase your domain authority directly or suddenly, but these tactics can improve your position over time:
- Create lots of high-quality blog content on your website with a tight internal linking structure.
- Work on earning lots of high-quality inbound links, both in terms of external source authority and link relevance (these can point to any page).
- Remove any bad links pointing to your site (any page).
4. Search Relevance of CBD Search Terms
Search relevance is subjective but should be used as an objective technique. It’s also similar, but different, then “search intent” mentioned above.
When doing CBD keyword research you’re going to find many popular search phrases. Just because you find a keyword with high search volume that you’re confident you’ll be able to rank for, you need to consider its relevance to your specific CBD website and what CBD products you’re selling.
For example, here’s some context. Consider the value of 10 qualified potential customers driven by search over 1,000 unqualified people who will never actually buy anything.
These people will likely bounce from your site, i.e. leave immediately, when they see your website fails to deliver on what they were hoping to find due to a relevance mismatch.
5. What Pages Do You Need To Optimize?
CBD e-commerce websites can have a lot of content to optimize while others can have very little other than the home page and the product pages.
The most important pages for you to optimize with a CBD SEO strategy are in fact your homepage and all of your product pages, but definitely, do not stop there.
We highly recommend you optimize the following pages on your CBD e-commerce website:
- All product pages
- All images on all pages
- Your About page
- All of your blogs
If you’re not blogging on your e-commerce website you’re missing out on a ton of highly qualified, top of the funnel prospects and free traffic from organic search.
If you’d like to implement an SEO, keyword, and blog content strategy on your CBD e-commerce site, please contact us today to discuss your goals.
The 3 Kinds of CBD SEO Search Intent
When it comes to CBD SEO and CBD keyword research it’s important to note that there are actually three (3) types of search intent:
However, Google has updated these to four (4) types of search:
For the purpose of this article on CBD SEO keyword research, we’re going to focus on 3 types of searches related to your CBD business. We call these: Informational Intent, Investigational Intent, and Transactional Intent.
Informational intent type keywords typically signal that the user is looking for information and has questions that need answering. These types of search queries would put this type of user at the top of the conversion funnel.
According to Practical Ecommerce, optimizing for these types of keywords probably won’t lead to a sale, but they still represent ways to engage with potential CBD customers early in their buying process.
Informational intent keywords usually answer questions (how, how to, what to, where to, etc.), and are most ideal for creating and publishing high-quality CBD blog content that provides tips and answers the questions your target is asking.
If your CBD marketing strategy includes positioning your brand as an authority and wanting to educate your customers about your CBD products, then choosing keywords that optimize for informational intent is highly recommended for you.
An investigational search can be described as something between an informational and transactional search. This one is set in between these two types of searches for a reason.
These types of searches aren’t directly transactional because there’s a chance that users searching using these queries may not be ready to make a purchase. But, more importantly, they represent users further along in the sales funnel compared to informational searches.
Investigational intent isn’t normally included with the top three types of search intent, but it makes sense to expand on this hybrid type of search intent when considering CBD e-commerce.
Note that when users make an investigational search, they may be trying to compare prices and various product specs, or furthering their understanding of CBD by doing research.
In general, optimize for these keywords as part of your CBD SEO plan to create content that convinces your potential customers that your CBD products are better for them than your competition.
Transactional searches are those performed when the customer is ready to buy CBD. These are usually referred to as high commercial intent keywords.
Some keywords that indicate transactional intent include sale, coupon, price, buy, for sale, free shipping, where to buy, discount, and review.
When users use specific product keywords (“cbd oil near me”, “cbd vape juice online”), or specific products, and branded searches can also be keyword signals for transactional searches.
Use these keywords to optimize your product pages and your local SEO content.
We Can Help You With Your CBD SEO Keyword Research & Strategy
Hopefully, you have a better idea of how to do SEO and keyword research for your CBD dispensary business, but if the above information blows your mind and/or confuses you, it’s completely understandable!
CBD SEO and keyword research are not easy, requires a lot of search marketing and user profiling experience, and Google doesn’t make it easy for anyone to get accurate data from their free keyword research tool.
The good news is that there are other CBD keyword research tools that are free, and paid, that actually do provide keyword search volume, ranking difficulty, and average CPC data for cannabis and CBD related keywords.
Our CBD search marketing team has been “doing SEO” since 2004 and are highly experienced, Google Analytics certified search marketing professionals.
If you’d like to discuss a custom CBD SEO & keyword strategy for your e-commerce website, please reach out for a free 30-minute phone consult, or contact us to request a quote.
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CBD Marketing Tips 2/5: How To Find The Best Keywords For Your CBD Website
With the legalization of CBD in the USA, there is a high interest in CBD products. Many customers are curious to try CBD to satisfy their curiosity.
Just how popular is CBD these days? According to Google, in April 2019, there are 6.4 million searches for CBD in just 30 days.
This is the recorded number of searches about CBD by people who are curious about this new popular natural remedy. And this is great news for all CBD businesses worldwide.
Now the question is, what SEO strategy do you have in place that will help you drive traffic to your CBD website for more organic search results?
In this article, we will discuss the best practices on keyword research for CBD e-commerce websites.
The two major tactics to do CBD keyword research are the following:
- Use your own research by hiring an experienced CBD SEO Agency
- Or you can spy on your competition
In the next few minutes, we will break down the different factors that go into CBD SEO keyword search. These are the 5 important things to know in choosing your target keywords:
Identify the User Objective
When it comes to choosing the right keywords for CBD SEO, it is important to identify the purpose of the searcher when using a specific keyword phrase.
Search terms like.
“Buy CBD oil online”
“Where to buy CBD gummies”
“Can CBD get me high”
The first keyword phrases you can see the intent is to buy CBD oil online, while the latter 2 phrases mean that the searcher wants to learn more information.
Measure the search volume for popular CBD search queries
If a search volume of a CBD keyword is high (exact match) it means that many people are searching for that term or related term.
So does that mean that it is a good keyword? Well, yes and no.
If a keyword search phrase has a high search volume, it means it is a competitive keyword. Many other CBD brands are using that same keyword search phrase. It can also mean higher competition for getting your content to rank or there is a chance that your content will be outranked when using that term.
Tip: Be careful and realistic in comparing search volume vs. ranking because it is related to your website’s domain authority.
If you are a new website, you need to produce more relevant content, quality backlinks and traffic to have a higher domain authority and for your website to rank higher.
Ranking Difficulty Score vs Domain Authority
This is a critical metric that determines the keywords that will help your website improve its SEO. This measures how easy or difficult a keyword or phrase to tank in for search engines.
If you are running a CBD ecommerce website you need to improve on your site’s Domain Authority. So can you do that? Here are some proven strategies to improve your position over time:
- produce more high-quality content to attract visitors
- get more links that come from sites with real traffic
- remove bad links regularly
Search for relevant CBD terms
Have you ever tried searching on Google about CBD but did not get the results you are looking for? This is what bad search relevancy is like. If you find a keyword with a high search volume, it doesn’t guarantee that you will rank by using that keyword. Keep in mind that it has to be relevant to your specific CBD website and the products that you are selling.
Turn a search engine into an efficient salesperson in the same way a human salesperson understand what you mean when you are looking for a CBD oil in the store.
Optimize your pages
The most important pages to optimize to have an on-point CBD SEO strategy are your homepage and all your product pages. We also highly recommend you optimize the images, About page and your blogs.
CBD SEO and keyword search is not an easy task. But the good news is, there are keyword search tools that are free and can provide all the data you need for your CBD website.
If you’d like to discuss a CBD SEO & keyword strategy for your e-commerce website, please reach out for a FREE 30-minute phone consult, or contact us at [email protected]
CBD Keywords: 3 Tips to Find the Best Ones
Finding CBD keywords that allow you to generate organic traffic to your website is the basis of a successful CBD SEO strategy. When done right, these keywords will generate a steady stream of highly valuable traffic to your website.
Since the CBD market is so competitive (not to mention fraught with legal complexities), ordinary keyword searches are not very successful in this market. It requires some smart tactics to find keywords for which you can rank and drive traffic to your website.
We show you the best three tactics by using the keyword explorer Ahrefs . There are many good keyword explorers out there. Still, we recommend Ahrefs because it has some unique functions that other keyword explorers don’t offer. These functions are very useful for your CBD keyword research.
Why is CBD keyword research different?
When looking for CBD keywords, most people focus on search volume. The idea behind this is that the more people search for a particular keyword, the more traffic you can generate with this keyword.
Unfortunately, you get only organic traffic if you rank for it. Keywords with a high search volume also tend to be more competitive. This is especially true for CBD keywords.
Most people know that long-tail keywords tend to be less competitive and are hence easier for which to rank. This strategy has only limited application in the CBD world, as most long-tail keywords are still highly competitive.
Start with search intent
When typing keywords into Google, you have a specific search intent. You may have a question and look for an answer to it, or be interested in a product and try to find the best supplier.
When you are trying to rank for a specific CBD keyword, the content must match the search intent of people who are typing this keyword into Google.
If your content does not match the search intent, people immediately leave the page after clicking on it, realizing that the page does not provide the information they are looking for. Google will notice this and decrease the ranking of this page since it is not deemed to be high-quality content.
When generating traffic, you also have to consider how valuable the traffic is. Suppose you want to convert readers into buyers. In that case, you have to make sure that people using a particular keyword are looking for products to buy.
- Someone who is searching for “ Best CBD oil ” probably wants to buy CBD oil.
- Someone searching for “ what is CBD oil ” doesn’t seem to know much about CBD and is not ready to buy.
- Someone searching for “how long does marijuana stay in your system ” has probably experience with CBD but is looking for information and not for products to buy.
So “ how long does marijuana stay in your system ” would be a good keyword for an informational page but not for a commercial page.
In general, you should have a mix of commercial and informational pages on your website.
Informational pages help you to generate backlinks which you need to increase your domain rating (DR). The higher your DR, the easier it is to rank in Google. Informational pages should also offer value to your readers and customers, and they help you to demonstrate authority.
So when targeting CBD keywords, always keep the search intent in mind and avoid using informational keywords for commercial pages and vice versa.
What makes a CBD keyword worthwhile?
Unless you have a huge website like Leafly , you have to focus on long-tail keywords in the CBD industry . Long-tail keywords are longer keywords, usually consisting of multiple words. When you have a competitive keyword of interest, you typically look for long-tail variants of this keyword.
For example, “ how to use CBD oil” is a long-tail variant of CBD oil. This keyword is more specific, and hence it is expected that fewer people search for it, but that it’s also easier to rank for.
As you can see in the example below, this is not necessarily true. The search volume is lower (11K instead of 1.2M), but with a KD of 77, it’s not much easier to rank for than CBD oil.
First lesson: Long-tail keywords are not necessarily easy.
But you can filter in Ahrefs for KD to filter out keywords that are too difficult. A commonly used cut-off for KD is 10. So let’s do this .
The good news: It’s possible to rank for keywords with a higher KD – even if your site has a relatively low DR. Finding these keywords can be quite a lot of work because it requires some digging.
But let’s give it a try.
We remove the KD filter and take a look again at “having same terms”. We see “ cbd oil for pain ” and “ cbd oil for anxiety ” – both would be suitable for a content page that is not too specific.
They have a KD of 61 and 60, and both a very high search volume. They both have a similar click per search rate of ~0.7 and hence a high number of clicks.
Further down at the SERP overview, we notice, however, quite a big difference between these two keywords. Only very high DR sites rank for CBD oil for anxiety. All of them have a DR> 25; only one is relatively low with a DR of 26.
You can then look for even longer tail keywords by checking “ cbd oil for pain ”-related keywords. We see “ how to use cbd oil for pain” and “ cbd oil for back pain ”. For both keywords, there are two sites with a DR < 25 ranking for it, and they get decent traffic. So these two keywords would make good secondary keywords for your “ cbd oil for pain ” content page.
To summarize, a good keyword should
- have a high search volume, ideally >1K
- have at least two sites with a DR < 25 that rank in the top 10
- generate good traffic for the high ranking low DR sites, at least >100
A low KD difficulty is a first indication that it’s probably easy to rank for this keyword. But by having a closer look at the SERP overview, you can find out if ranking is doable despite a high KD.
You can see that keyword research from scratch can be cumbersome – especially in the CBD world. While you might have to do it from time to time, there are also easier tactics that you can apply to your keyword research.
1. Reverse engineer low DR competitor’s best pages
An easy way to find good keywords is to check what works for your competitors and “ steal ” some of their keywords. To do this, you look at your competitors’ sites with a low DR and high traffic. You then check their top pages and for which keywords they rank.
We won’t go into detail here because we covered this strategy in depth in our step-by-step guide about cannabis SEO. You can apply the same approach to CBD.
2. Use gap analysis
Gap analysis is an Ahrefs function that helps you to find gaps in your content. In different words: keywords that you could easily rank for but that you’re not targeting yet.
For this, we check our low DR competitors’ sites again. The idea is to find keywords for which they rank, but you don’t. If they can rank for it, so can you!
You can find competing websites through Ahrefs. Just enter your domain into the site explorer and go on “competing domains”. The most important information here is the DR and their organic traffic.
Now, we use the content gap tool that you also find in the site explorer. You should enter here as many low DR competitor sites as possible.
You get a list of keywords that your competitors rank for, and you don’t. It makes sense to apply some filters here. In intersect, unclick “1 target” and maybe also “2 targets” to find only keywords for which at least two (or three) of your competitors rank. You can also apply filters to KD and search volume.
In the example list, we see a few promising keywords. Two competitors rank for “ How to use cannabis oil ” at positions 1 and 5. Another one is “ how to smoke cannabis oil ”: Also, two competitors rank for it at positions 3 and 10.
“ How to use cannabis oil ” has a KD of 6 and a search volume of 1,000. Four websites with a relatively low DR rank for it: 22, 25, 12, and 19.
“ How to smoke cannabis oil ” has a KD of 22 and a search volume of 300. Three websites with a relatively low DR rank for it: 12, 29, and 22.
Also, note that the top-ranking websites didn’t even target this keyword (not even the DR 12 site at position 3). So by writing content that targets this keyword explicitly, you should easily rank for it.
While the search volume of these two keywords is relatively small, you can still get decent traffic from them.
3. Find pages on high DR Sites without backlinks
With this tactic, we again use our competitors to find good keywords. But this time, we are looking at high DR sites. High DR sites often rank for keywords without much effort.
These ranking pages may be of low quality, without any backlinks. By creating better content that is 100% unique and using some clever link building, you can beat pages from high DR sites.
To do this, take a competitor’s site with a high DR and enter the domain into the Ahrefs content explorer.
You then get a list of pages from this website. Set a filter for referring domains (RD)and set a small maximum number. You can start with 1, and you will get pages with no or a maximum of 1 backlink. If there are only a few pages with RD < 1, you can set the value slightly higher, maybe to 5. Also, filter for organic traffic (e.g., >50) to get only pages with decent traffic.
Then click on details to see for what keywords these pages rank. We can see here “ cbd oil for stress ”. KD 32, search volume 1,100.
Looking at the keyword in more detail, you immediately see that it has a good click rate: CPS is 0.92, resulting in 1,000 clicks. Two low DR sites (23 and 25) rank for it and get good traffic. It looks like a good keyword !
Since there are many high DR CBD websites, you can repeat this process until you have enough keywords to create an endless stream of content.
The bottom line
Because CBD keywords are highly competitive, merely looking for long-tail keywords doesn’t work. The easiest way to find profitable keywords is to check what works for your competitors.
Finding and targeting the right keywords is essential when you want to generate high organic traffic from Google. Still, it is only a small part of a successful CBD marketing strategy.